Sir Slur

Yesterday, I received an email about AT&T’s new Navigator App.  It looks pretty cool, but I have a problem with it.  AT&T wants to charge $10 a month for the service.  Why do I need to pay more when I already pay $30 a month for the data plan?  That should cover it.  AT&T is being guided down the wrong path with the pricing and fees.  The iPhone is a great phone, but with competitors producing comparable phones for other carriers, who will stay with AT&T?  I for one will not pay a $30 premium on AT&T for the iPhone when the Palm Pre,an Android, or Microsoft (maybe in the next 10 years Microsoft will get there) based phone on Sprint or T-Mobile does the same thing.  By the way, I do like my iPhone.  It is the best phone and mobile computer I have ever had.

I have included a copy of the email below.  If you look at the bottom, which is in small font when you get the email, it says:

“Coverage not available in all areas. Not available for use on prepaid plans. Service availability, timeliness or accuracy of location is not guaranteed.”

Why would I pay for something when I can not depend on it when I probably need it most, in the middle of nowhere.  What do you think?

Whether you’re on your way to the office, a weekend getaway or running errands across town, the AT&T Navigator App on your iPhone is the easy way to get there faster, safer and without any hassles.
Simply type or speak your destination directly into your iPhone, or enter the address online. Then just take your iPhone and go.

Find your way with voice and 3D onscreen turn-by-turn directions and automatic updates of the latest maps. Save time on your commute with traffic updates and one click re-routing around congestion.

Get where you need to be by entering an address from your iPhone or computer. Search for everyday destinations like the closest coffee shop, ATM, Wi-Fi hotspots, and more. Save money by searching for the lowest gas prices.

Travel safely knowing you and your family can get where you’re going. Voice-guided directions will keep your eyes on the road and your hands on the wheel, and automatic re-routing will get you there, even if you miss a turn.

This email was sent to: xxxxxx@xxxx.com
You have received this email because you are a wireless customer of AT&T. If you have any questions about how AT&T collects, uses and protects your personal information as a wireless customer, please visit our Privacy Policy at wireless.att.com/privacy. If you no longer wish to receive future advertising emails from AT&T, please click here to unsubscribe.
This is an AT&T promotional email.
Coverage not available in all areas. Not available for use on prepaid plans. Service availability, timeliness or accuracy of location is not guaranteed. © 2009 Apple Inc. All rights reserved. Apple, the Apple logo, iPod, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Multi-Touch are trademarks of Apple Inc. © 2009 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

L8r